Wednesday, September 29, 2010
Booth Concept
The original booth concept looked like this, however due to the lack of time (too much effort on the TVC) I decided to do what I could finish in the limited time frame, which is to replace the rocket with an ordinary Nutrigen bottle instead. Another design concern is that this booth only works in one direction, which makes the rear side looks pretty ugly, so I decided to turn the big pylon backwards.
On the other hand, with a booth this huge while only hosting a few digital kiosk, no advertiser would buy the idea. Thus a stage is required to have more activities running on ground.
These are the proposed brain-teasing games to be played on the kiosk. Since the product USP is its brain-development feature, while I believe intelligent is not just scoring in examination, I intended to include games that involve more brain functions like memory, coordination, shape/color distinguishing, speed of reaction etc. These games are pretty much inspired by the Sweden army force game.
Labels:
Environmental Media,
Ideation
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