Early Concept 2

Everyone has an avatar that portrays third party perception of him/herself
(basically looks exactly like him/her)

In this concept, the pet is the avatar, the soul of the owner
(like the movie "The Golden Compass")

After drinking Nutrigen, your mind will be energized, and so does your soul

Promises

• Brain development
• Good digestion

Benefits

• Smarter
• Healthier

Appeal

• You will look like no others

Direction

• Sentimental, an unknown world

Concept

• Animals, pets that illustrate the character of the owner

Idea

• Everyone has an avatar that portrays his/her personality. The better the person is, the stronger the avatar is.
• Nutrigen could power-up the avatar that one has.

Reference

• The Golden Compass